The thought is to find someone else to elevate your content or product, but you are the best available option for a premiere.

Developing your platform for a launch will set you up best for success. Not only do you have an audience that wants what you have to offer, they are the perfect target for what you are doing.

Don’t get caught up in numbers of other platforms, focus more on specific return of your audience. You could land a premiere with USA Today who has a huge readership, but if your subject isn’t pertinent to the audience (in the video’s case, a music video premiere) it doesn’t matter.

The best premiere partner is you.


It’s easy to get frustrated by results, but the process we go through every day in content creation is about consistency in growth.

Keep working and let your content grow.

Because people will come along and encourage you in your growth and your content will grow.

2 years ago I was put in charge of over 5 million Facebook fans.
It was my first day on the job and I was made admin of 4 Facebook pages that had a total of 5 million Facebook fans. To say I was a bit shocked would be an understatement.You realize how much power that is when you make a post and the page refreshes and 10K people have already seen the post in a matter of 2 seconds.This might sound like I had the easiest job in the world.
At first it felt like I did. But, quickly I realized with this much attention the importance of what I posted was even greater.

See when you have small group of people paying attention you can get away with a bit more. But a large group of followers, that has high expectations. People expected results, and wanted me to produce.

So you know what I did?

I made a content schedule.

I called it my social media schedule.

Here is what it looked like.

This was my saving grace. It walked me through what content I was producing, why I was creating it, and what I was going to do next.

If you don’t have a social media schedule you might be missing out on the opportunity to move people through the narrative of your content.

That is why I have created this resource for you.

Social Media Content Calendar

A social media suggested content plan that will give you content frameworks to focus on. This resource will allow you to have a guided plan of attack for your audience and for your brand.
I realized I had to create a content schedule, or I would never be able to keep up.

One of the hardest questions to answer for anyone on social media is, “What should I post next?”

 

You stare at your social media accounts and want to share valuable information, you just don’t know what to post.Fear not, I have created a channel specific social media content calendar.
This calendar dives deeper into each channel providing you with daily content ideas as well as other valuable tools.

Here is what is included:

  • Facebook Plan: Overview, Size Guide, Content Posting Schedule
  • Twitter Plan: Overview, Size Guide, Content Posting Schedule
  • Instagram Plan: Overview, Size Guide, Content Posting Schedule
  • Pinterest Plan: Overview, Size Guide, Content Posting Schedule

You know what is frustrating?
Radom traffic on highways.

It can make you late, put you in a bad mood, and lead you to say things you would rather not say.

Traffic is frustrating, but unplanned traffic is the worst.

We know at certain times, we will have to adjust, because traffic will be bad. We also know, other times in our day, traffic won’t be bad.

But sometimes, traffic doesn’t live up to its consistency and it ruins our day.
 
We like consistency.

Knowing what to expect and when to expect it might as well be a given as eating a donut when they are left out on the kitchen counter.

So why would we think we wouldn’t need consistency in our social media marketing?

I get it, life is busy and at times it is hard to keep up.
Other times, it’s hard to have enough content to stay consistent.

Showing up is half the battle.

Can I tell you a story about consistency?

I was working with a client on a pitch for a popular YouTube channel. He was close to being selected to have his own channel on this network and was going to film 8 episodes around himself and his family. It was an amazing opportunity.

At the last minute, the channel pulled funding and didn’t select his pitch to be featured.

We were all disappointed.

But what happened next was the most disappointing. 

We didn’t do anything after.

Yes, we missed out on the large network and the film crew. But we also missed out on the opportunity to create.

We never talked about the show again and went back to our regularly scheduled plan, post sporadic content on Facebook.

Fast forward 9 months.

This client has a massive release coming up and we start brainstorming around what we can do.

Everyone agrees we need to get this client in front of people. He’s a great communicator and can gather an audience.

Guess what we pitched? A youtube series.

The sad thing is, we are starting from zero.

Instead of creating this channel 9 months ago when he had no audience, the team now scrambles to try and gather attention in a month for a big release.

Imagine if we went through with the YouTube channel 9 months ago.
We would have an audience, advertising opportunities, and a consistency with our brand.

Consistency is key.

The temptation is to start something, wait for others to show up, and decide on continuing if people pay attention.

But to expect popularity after a month of consistency is crazy. It just won’t happen.

Here is another story…just not as long.

Casey Neistat started a daily Vlog about 3 months ago. Each day he gets about 300K views instantly. It’s amazing.

The temptation is to believe that he started Vlogging and all of a sudden the audience showed up.

But you know what?
Before he started Vlogging he had uploaded over a 1000 videos to youtube and hundreds of snapchat stories.

The temptation is to believe that all you have to do is show up and the audience will be there. The reality is, it could take years before anyone pays attention.

Staying consistent to what you are doing will be the best thing anyone can do.

What does this mean practically?

Pick something you want to get better at and do it consistently for 6 months.

Make a time commitment that hurts a bit and commit to never missing.

After 6 months, if you have not seen the results you wanted, start something different.

My guess, you will discover a ton over these 6 months.

But there is only one way to find out, do the work.

Kyle

The Verge is a popular website that covers all things tech.

It’s been around for a while and produces great content.
At least that was what I heard.

I am sure you have a place you go to read tech news.

There are so many options out there, you are bound to find something that suits your needs.

For the longest time, the Verge was not my site of choice.

That was until I started following them on snapchat.

The personal connection I made with their team was instant.
I felt like we were friends talking about the latest gadgets and trends.

After about two weeks of following them on snapchat I started following their twitter account. This is where they really got me.

Next thing I know, I am adding them in to my daily routine of sites I check.

All because they used snapchat to produce organic and original content.

You can do the same.

The verge used their human side to bring a connection before they pushed to content.

Often times we lead with our content first and hope people will click and read.

But why would they?

You don’t ask someone to marry you on the first date do you?

99% of us would answer this question with a NO.

Asking someone to marry you is a big question. You don’t ask this question until you have spent time with someone, learned about them, laughed with them, had adventures with them.

Having someone read your content is not like asking them to marry you. 

But it is asking someone to make a commitment.

You are asking someone to take time away from their day to read your content.

That’s a commitment.

Before you tweet, post, or email ask yourself what kind of connection have you made with your followers?

Here are some practical thoughts to help you brainstorm some ways to make a personal connection before asking for readers to click the link:
-Make a behind the scenes video series about who runs the brand or blog.
-Have a day a week devoted to showing people who you are with images, videos, and stories.
-Share you personal opinions about tech news, world news, or sports.
-Do a live broadcast with periscope or meerkat showing them your process of creation.
-Get a snapchat account and don’t talk about your content at all.

These are just a few things you can do to humanize yourself a bit more and use platforms to show your personality to lead people to your content.

Kyle

The other day I was sitting in a coffee shop and I noticed a pastor from the church my wife and I attend. I said hello and asked him how long he had been here. He went on to tell me he makes a habit of coming to this particular coffee shop. Mostly to work, but also to be a presence in our community. We talked for a bit more, then I went on to drink my coffee and get some work done.

On the surface this sounds great.
A man living out the calling of caring for his community.
What could be the problem?

There is only one detail that I am leaving out. The campus that he serves is located about 15 miles away from this coffee shop. On the surface, he was doing the right thing. The church was right up the street. Several people in the coffee shop went to the church, he was engaging with the community. The only problem, no one from his community was in the coffee shop.

Sometimes we can do all the right things on the surface, but be in the wrong context.

Social media is a lot like this.

There are so many factors that go into what you are producing that can lead you to success or mediocrity. Context is one of the most important.

Knowing the context of the platform you are working with will allow you to create content tailored to that specific audience.

Let me give you another example.

I was working with a brand who was very well known. They wanted to get better at creating content for Facebook. After several conversations and strategy meetings relaying the need for organic and original content for Facebook, the client said they were just going to link their Instagram account to Facebook. So every post they do on Instagram will appear on Facebook.

In their minds the problem was solved.
But, if we bring context back into the equation we know this was only putting a band-aid on the problem.

Why?
Because Facebook doesn’t want you to link accounts like this. In fact, they punish you in the newsfeed for using third party apps. They want you to operate in their platform. My client understood the need for putting content on Facebook, but they missed the whole context of the situation.
They were in the wrong “coffee shop” for their content.

If you don’t treat each social platform as a social network you can’t expect to make an impact.

The context of social media is as important as the content of social media.
Understanding your audience, the platform, the content style, and trends will help you stand apart from other channels.

Today, take the extra five minutes to work natively inside a specific social platform. Don’t pick your favorite or best social network, focus on one you haven’t worked with in a while and create some specific content for that network and measure the results.

Here are some hacks I use to make sure I stay native to the context of the platform:
-I operate twitter from twitter.com.
-I schedule Facebook post inside of Facebook.com (not buffer or Hootsuite).
-I focus on how I am telling the story of my content for each platform.
-I treat each platform as a social network rather than a place to upload videos, or post links to my website.

Kyle

Did you know: 75 people move to Nashville a day.
That’s a lot of people.

I don’t know every specific reason these people are moving to Nashville, but I imagine several of them have dreams of work.
Weird to dream about work, but we all have had grand dreams about the work we will do.

Ordinarily these dreams are tangible with specifics to fields of interest.
Rarely do we dream about who we will work for.

I would argue it’s more important who you work for rather than what you work for (towards).

You can work really hard at something but have a boss or client who doesn’t understand.
You can have great ideas, but have a boss or client who has other ideas.

Before you start working, consider who you are working for. 

If you are going in for a job interview, here are 5 questions to ask when interviewing for a job.