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Remember 3 years ago when most companies and businesses doubted social media? When a business considered their social strategy good because they at least had an account? Those were the days.

Today, you cannot drive down the street without seeing gas stations telling you to like them on facebook and commercials pushing hashtags. And just as businesses and companies are starting to adopt social media, churches are as well.

Hearing stories about how churches are using social media for the good is always encouraging.
Yesterday at Cross Point Nashville campus social media played a huge part of our service and message.

Upon arrival to the campus that morning we found out that every entrance to the campus except for one was open. There was a triathlon in downtown Nashville that day that closed down several roads and exits off the highway and we were the victims of the route chosen. Having only an hour to react before our 1st service started, we turned to social media to get the word out.

Here is what we did:

We started with a graphic to best illustrate the problem:

This map was created in 15 minutes and was posted on the front page of our website linking to a post with information to what was going on.
From there we moved to facebook, twitter, instagram and most importantly texting.

Each of these tools pointed people back to this map and 3 steps they can take to join us for services that day. We stuck to this plan for the morning and continued to look for ways to alert people to the problem ahead.

Many of us have had “an experience” with social media. Whether it was someone helping you find your lost dog or getting you a job. The good of social media has been felt. But something that I (maybe we) have to constantly remember is the power of social media.

As we walked in to church yesterday morning realizing the potential problem that we were about to face there was not a doubt in our mind how we would get the word out to our attendees. And that is truly the amazing thing of it all. Thanks to social media we were allowed to dialogue with thousands of people and inform them of potential problems facing them as they headed to our campus that day. 

We were successful with our message that day for several reasons, but here are 3 that stick out to me:

1. We had equity

The most effective way we communicated about the road closures on Sunday was through text messaging. We often use this tool to announce events, happenings, and upcoming series. But this time we needed to use it to get the word out quickly. We generally send a text message a week to our database. On Sunday we sent 3 in 3 hours. That might not sound like a lot to you (I send at least 10-20 an hour sometimes), but think if a company or organization had your number and texted you 3 times in 1 day. You would probably not say that was an enjoyable experience. But in this moment, when we needed to get the word out, we used our texting tool and heard nothing but positive response. In fact, people were thanking us for alerting them to the issue.

We built enough equity over time, to “spend” a little extra to get an important message out. In social media, you have to build equity with your audience. Give Give Give Give Ask Give Give Give Give Give and then Give.

2. We coached

You ever notice an author or musician take to twitter right around the time their book or album is about to released? You know, when you see them tweet and wonder to yourself “I still follow that person on twitter? I haven’t seen them tweet in forever.” One thing that we have tried to do at Cross Point is make sure that we are always talking. Not because we like the sound of our own voice, but because we want people to know that our social media accounts are a resource for them. It has taken a while to develop this, but our congregation knows that our social media accounts will have relevant information, resources, and quotes for them to check. And not only will we have this for them, we will be ready to answer any questions they have for us.

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3. We used equations

Usually equations are those things that allow you to plug in numbers and get back answers (I hated math in high school). For us we plugged in the information and instead of answers got conversation. The temptation in these moments of potential chaos is to go overboard with noise. Instead of blanketing our social network with panic and chaos, we stuck to the initial plan of developing a hub of information, updating our accounts and then going back to regularly scheduled programming. We didn’t throw the baby out with the bathwater. In fact, we worked like a well oiled machine. For those that do not know, Cross Point is a multi-site church. We have 5 locations spread across middle Tennessee and 1 online. And because of this, all on staff wear multiple hats on Sunday. For myself, I run the social media, internet campus, and communicate with each campus about the message stream and production. The temptation in this moment was to forget everything else and focus on the problem at hand…road closures.

What really happened in this moment was we worked as a team. Stephen Brewster jumped in with me and handled all the @ replies on twitter. Heather Stevens worked on copy and information making sure it sounded and read correctly.  We worked as a team to tackle the issue. And because of this, no one felt overwhelmed by the situation. We planned out our equation, entered in the information and then started to listen. It was an amazing picture of social media at its finest.

I am sure that even without social media people still would have made it to church. But I am also sure that we were a part of something that allowed people to arrive at our campus in a way that might not have been without us alerting them to the problems ahead. And that is, they arrived in a positive and upbeat mood ready to join in worship together as a community.

Thank God for social media :)


How have you seen social media be used to alert people to something? Any cool stories of how you (or others) used social media to share an urgent message?  





The easiest part of working at a church is leaving God out.
Yes, that sounds crazy, but every day I go about my job without ever thinking about God.

Working at a church can in fact become more about work then the reason for your work.

It amazes me that the simple task of serving God is not so simple.
In fact, it is the hardest thing I have ever done.

I consult my own knowledge without asking God.
I rely on my own ability rather then on God.
I take credit for things that I did without ever giving acknowledgement to the blessing of God.

Sometimes the place that I leave God out of the most is the very place where His presence rest…in me.


I love going to conferences, if I could do that for a living I would. But the more I think about the structure, the model, and the pricing of conferences I start to wonder if they are relavant for 20 somethings (and even teenagers)?

Here is my premise that brings conferences into question:

Everything is Changing

The way we have done things in the past are not the way we do things today.

Entertainment is changing
Education is changing
Music is changing
Publishing is changing
Food is changing

It seems that everything has a shelf life and the only way to last is to see the shift that is happening around you.

Looking through the lens of the 21st century conference scene, not much has changed. Sure the technology, clothing, and speakers have changed, but the structure is mostly the same. Thousands attend and millions are spent all in the name of (insert Church Conference 2011 here) being a life changing event. But what is the lasting effect that is being had on Generation iY as Tim Elmore likes to call 20 somethings. I love going to conferences but it is not the conferences that are shaping me.

Continue Reading…

The Church should have their doors shut today.

Today is Martin Luther King Jr Day, and all federal buildings and some corporate buildings are celebrating the legacy that King left by honoring him with a day off of work. But one place that seems to be “open for business” is the church. In my unofficial twitter poll this morning I was shocked to find that almost 95% of churches do not honor today as something to celebrate and are having a normal work day.

You might be wondering “what is the big issue” or  uttering “this stupid kid has no clue what he is talking about” that is fine, but I think this is an issue that needs to be addressed.

Let me get a couple of things out of the way
Continue Reading…

Weakness and Defects are two things that we do not want to talk about when it comes to look at our life. But could it be possibly that those are the two things that God is calling us to reveal?

John 3:18-20

18 Whoever believes in him is not condemned, but whoever does not believe stands condemned already because they have not believed in the name of God’s one and only Son. 19 This is the verdict: Light has come into the world, but people loved darkness instead of light because their deeds were evil. 20 Everyone who does evil hates the light, and will not come into the light for fear that their deeds will be exposed. 21 But whoever lives by the truth comes into the light, so that it may be seen plainly that what they have done has been done in the sight of God.

What resonated with you from this passage?


btw: Seth Godin has a killer post on the psychology of political ads. Read it here

Do we?

I am talking about little c church not big C.

Through a conversation with a friend the other day about 20 somethings and the church he brought up a great point…20 somethings do not need the church anymore.


I have never thought about that before. But the more I started to process this thought the more I realized that 20 somethings are finding “alternatives” to church buildings and calling their local gatherings, late night porch meetings, and anything else where friend gather, church. It seems that with more and more available content on the web the idea of going to a church building and having “church” is becoming a foreign concept. As well, social justice continues to be a place of service and tithing, and discipleship continues to be felt through books, blogs, and mentoring.

So I ask you…do we need the church?

Is “church” going to look drastically different in 10 years?


Will Ferrell knows something about mentoring. In one of his more classic movies, Kicking and Screaming, Ferrell plays Phil Weston, a vitamin shop owner turned coach of his sons youth soccer team. Phil takes over a hapless team that not only struggles to win a game but to even score a goal. In his first practice with the team, Phil character decides to get to know the players a little better. As the players go around in a circle saying their names two individuals take center stage. Byong Sun, a 3 foot nothing forward on the team, and Ambrose, a freakish giant of a kid, step to center stage Phil says this: “Well, maybe you and Ambrose can team up – he’s big and you might form one megaperson.” As Phil makes a humorous observation, he also touches on an idea that finds its roots all the way back to Sir Isaac Newton.

Read the Rest of the Post at

This post is a part of series on mentoring (more information here). A very important and needed conversation inside the church. We would love for you to be apart of the conversation. Make sure you mentioned that kyle sent you there and you could get a 10% discount on your next purchase (kidding).