Engage or Die: Why You Might Be Missing Out

Kyle Reed // @kylereed

Every morning you wake up you start to engage in something. Whether that be a conversation with a family member, the radio, a television show, or a social media outlet or possible God, as soon as your eyes open you start to engage.

Engagement in social media is one of the more important things for brands and businesses, but also for regular web 2.0 users. But have you ever wondered if you were missing out on a channel of engagement? That there is an untapped market out there that is ripe for the picking?

Check out this video below from Brian Solis author of the best selling book Engage! and why he thinks engaging with customers or followers is the most important thing.

I think the use of geolocation tagging is an check-ins will be a huge part of business. Unfortunately most businesses are missing out on the opportunity to engage their customers.

More on this later…

(ht to social media examiner. Story found here)


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Kyle Reed

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I create websites, conversations, and ideas. Advocate for the 20 somethings. Looking to connect everyone to a mentor. Married to my best friend, Ginny. I like my coffee black and my dog Jack. I currently live in Nashville and work at Sony Music/Provident in Nashville
  • Jonathan Pearson

    I think the same can be said of churches. Think we have to leverage social media better as well! Thanks for passing this along Kyle!

  • http://www.mohan37.com mo

    Ive resisted the geotagging movement. It creeps me out :-/ maybe I should reconsider…

  • Jeremy Chandler

    Some social media experts say that over the next 10 years a “gaming layer” will become more prominent in social media. Obviously, foursquare has already tapped into this with people competing for Mayorship of a particular location. Thus, the more a person wants to become Mayor of a business, the more times they will go there. Win, Win.

    Here is the TED talk: http://bit.ly/dhfYbD