Nothing. The simple answer is this absurdity does not happen. Why? Because we know that firemen put out fires. They do not make traffic stops, get in gun fights or eat donuts. Instead they focus on keeping people safe from fire.
What happens when every day people start to write? An oddity occurs. The oddity of personal passion and public pursuit. The desire to share something but also the desire to be known for sharing something. It can quickly shift from personal to public. The oddity occurs when we start to downplay personal passion and focus on public pursuit.
Part of the problem with living in the information age is that we can watch videos, read books, and even see traffic stops in action, but it doesn’t make us a cop. We just become pretenders with no real authority.
The draw to take shortcuts to notoriety never works. It is an imitation that will quickly be found out. It requires starting every day and realizing that it is a slow burn, your motives start to shift and the pressure starts to cease.
Seth Godin was asked recently about this post and it’s origin. His answer was that it took him 20 hours to finish the post. What seemed to be something that he sat down one morning and scribbled out a list post of ideas to gain traffic in reality took him 20 hours total of writing, editing, and refining.
Julien Smith was asked about this post and said that it took him weeks to write and edit. Even to the point of stressing over which italics to use on certain words. What was a post that certain led to a lot of change for a lot of people was something meticulously crafted for weeks. Not something he wrote before he went to bed the night before.
Sometimes things are not always as they seem.
The reason firefighters focus on putting out fires and not arresting people is because they do not have the time to focus on both. They have the task of knowing everything they can about fires and how to prevent them. You have the task of being faithful to your craft, letting it breathe, and being true to your calling. Realizing that just because it seems that the people you admire seem to put out great content overnight but really work hours to refine their craft is one of the first steps in this process.
Focus on your fire and do the work.