Watch this performance and then read more after the jump
First this is a cool video. That is a given.
But what I find interesting about this video is when it first starts. They hit that first guitar riff and the crowd knows exactly what is coming. This is not uncommon for most musicians, but in a foreign country, I find how the music translates to the crowd very interesting.
Here are a couple of things that I think we can learn from this video on communicating:
1) Recognizable: The song, the riff, the band, it was all recognizable to what and who they were
2) Good content: The music was what stood out the most. Not the look or their name, but the music. That was what people were there for, because they enjoyed their sound.
3) Creative: their performance played the song that everyone was familiar with, but they also gave something more, a new twist to the sound. Showing off their creativity, but also engaging in a new and fun way.