Overwhelming Advertising

Kyle Reed // @kylereed

I can understand the need to make an urgent appeal, and to be honest I think this is a huge need. But (and there is always a but) when I cannot get out of this urgent appeal and advertisement to read the blog there is a problem. I have been noticing a trend of pulling up advertisements over the content of what you are reading to get you to pay attention. Its like that kid that keeps yelling “look at me, look at me.”

All this to say, this kind of advertising really overwhelms me.
To the point of me just clicking X and moving on.

What about you, is this effective or is there a better way?

*kyle

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Kyle Reed

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Kyle Reed is a connector looking to connect with others. A 20 Something that is blogging his way through life and looking to connect through community. Also a team member of the 8BIT Network and brand evangelist. Find me on twitter: @kylelreed, lets chat.
  • http://morethanuseless.com/ Tom

    This stuff is just as bad as the banners that appear across the lower 25% of television screens during prime time (of course, those are combatting DVR's).

    Usually, if a site does this kind of advertising, I close the entire site.

    • http://thoughtsaboutnothing.com @kylelreed

      I guess they are just trying to keep up

  • http://twitter.com/ShelbyisRad Shelby Radovich

    Yeah, i ignore it all, and often close out of it

  • http://godlysheep.com Brett Barner

    My browsers always have Adblock running on them. When I use a computer that's not mine, it's like I'm seeing the Internet for the first time.

    the kid that keeps yelling “look at me, look at me.” <<~~~ Great illustration. This is exactly how I feel.

    • http://gbrenna.com/ Graham

      haha… seeing the internet for the first time. nice.

  • http://gbrenna.com/ Graham

    I agree man. They don't make them easy to find the “close” button on them either. The worst is when there is no close button and they make you sit through 10-15 seconds of the ad.

    • http://thoughtsaboutnothing.com @kylelreed

      Exactly, and yes the ones that make you sit there and just watch, I completely just ban their site and never go back just because of that.

  • jaycaruso

    Good post. These types of ads are super annoying, particularly the ones that make it almost impossible to close them out. Many times I have simply left a site and not gone back to read based on that.

    The thing is, I'm sure the site owners nor the advertisers care. It counts as an impression in the statistics and that's what matters.

  • kamrie

    I hate these things too because if you click on them accidently then you have a whole new problem. It is sad that people who try to stop world hunger blend in with all the other screaming advertisements and in the end eventually get ignored.