The Importance Of Life Goals: An Interview With Shaun King

Kyle Reed // @kylereed

Recently I had the privilege of talking with Shaun King about his recent Kickstarter campaign to write a book about how to develop 100 life goals that you can accomplish. This project grabbed my attention first because it was from Shaun, and he has released some amazing stuff in the past 3 years, but second because he wrote a post on his blog about creating life goals. That post stuck with me for the past 2 years and I have been working on creating these goals ever since. I am excited about this project and to get my hands on it to further my goals and come up with even more audacious ideas.

Grab some coffee and let’s chat with Shaun King.

1. What is a life goal?

A life goal is a dream with an actionable plan behind it. Most of us fail to accomplish even a few of our life goals because we fail to take them from dream stage to plan stage. As long as the ideas we have are just abstract mind movies lacking steps or momentum, they will tend to remain stuck in that stage.

2. How has creating life goals changed what you do today?

Creating life goals has allowed me to accomplish more in the past 5 years than I accomplished in the first 30 combined. I used to really find myself spinning my wheels with so many of the thoughts, dreams, and ideas that were on mind. I found the same thing was true with so many of my friends and colleagues. It wasn’t until we started setting clear life goals with plans behind them that we really felt a true sense of momentum and accomplishment.

3. Why should we create life goals?

Very few life goals are ever achieved on accident!

Every single person reading this has hopes and dreams that have all taken longer to accomplish than they ever imagined. We often take more time getting directions on Google Maps than we actually do mapping out the trajectory of our lives. Live goals give you direction and squeeze value out of every moment in life.

4. Why does life seem to get more about our schedule rather then our goals?

GREAT QUESTION! When you don’t take real time out to plan your life, this just means somebody else is planning it for you – your job, your boss, whoever. When you don’t have a real framework in place to guide your life, the frameworks that other people create for you will set themselves up as your default framework and you’ll find yourself living the life that others want you to live. The halfway hilarious thing about this is that when you don’t have your own framework and plan in place to achieve your goals, it probably means you are spending most of your time helping other people achieve theirs.

5. How will this book help me?

I think my new book will help you in 3 key ways.

First, I’m going to help you craft a very intuitive life goal list. We will break this list down into 7 interlocking categories and I’ll show you how each goal has to creatively intersect and support other goals. This life goal list will serve as a Google Maps for your life and help give you a real sense of direction.

Secondly, in the book I teach real principles of momentum. Most life goals are never achieved because people fail to gain real traction on the goals in the first place. It’s essential to get a real sense of momentum for each goal. Momentum gives you the confidence to keep on pushing.

Lastly, the overarching theme of my new book is that each of us has WAY more potential than we ever tap into. My primary goal for this book is for you to feel like you used every ounce of potential you have when it’s all said and done.

6. Why the title, 100 Life goals?

Before me, several leaders I admire started creating life goal lists with 100 goals. One of the things that’s important about having 100 of them is that it always keeps you moving, keeps you active, keeps you in the pursuit. This is actually key to creating momentum. Sometimes people are intimidated by the idea of creating 100 life goals, but once we break them down into 7 categories, some people can actually finish in a few hours.

7. What is your most audacious life goal?

To help 10,000 people set and pursue their life goals. In the book I encourage people to set 7 outrageously audacious life goals. These life goals actually help set the tone for all of the others. Because I have the goal to help 10,000 people set and pursue their life goals, I have other goals that are under this big one that will help me get there.

8. What is your favorite life goal completed to this date?

Some of my life goals will take years and years to complete. One of them is to visit all 50 states with my wife and kids. We’re on our 21st state now and this doesn’t include states that we just drove through. It’s been a ton of fun.

9. What do you need us to do?
How can we get involved and support you but also get resource for ourselves to start creating life goals?

We have just a few hours left in the KickStarter campaign for my book and I’d love the support of everyone reading this. We’re almost to the goal, but can’t get there without more support. We have some really amazing rewards for every person that backs the campaign – ranging from $10 – $5,000 and everything in between!

Go now to ::


Shaun King, Founder & Chief Creative Officer of Upfront and founder of HopeMob, is an entrepreneurial-techie-humanitarian based out of New York City and is committed to seeing the entire world become a better place. He recently won the Mashable Award for the Most Creative Social Good campaign and his first KickStarter project for HopeMob was one of the most successful ever for a charity on the platform. His social media projects have raised over $5,000,000 for charity, received over 100 million web hits, and have appeared on Ellen, CNN, the front page of the Wall Street Journal, in O Magazine, and more!

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Kyle Reed

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I create websites, conversations, and ideas. Advocate for the 20 somethings. Looking to connect everyone to a mentor. Married to my best friend, Ginny. I like my coffee black and my dog Jack. I currently live in Nashville and work at Sony Music/Provident in Nashville