Start With the Why Before the How

Kyle Reed // @kylereed

Ideas seem to be about as common as breathing.

Everyone has ideas, dreams, plans, and hopes. But few have follow through.

The only people in the world who can change things are those who can sell ideas.

That quote is from Lois Wyse. I have no clue who Lois is, but I think she is on to something. Could it be possible that the reason why our ideas just stay ideas is because we are so concerned with the what instead of the why? Want to know more? Check out this video from Simon Sinek.

More info on Starting With the Why go here

(HT to Charles Lee and him sharing this video with us on his blog)

Does this change your perspective on how to talk about an idea?


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Kyle Reed

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I create websites, conversations, and ideas. Advocate for the 20 somethings. Looking to connect everyone to a mentor. Married to my best friend, Ginny. I like my coffee black and my dog Jack. I currently live in Nashville and work at Sony Music/Provident in Nashville
  • Geek for Him

    Very interesting quote, that sucker could be dissected big time!

    Thanks for sharing brother!

    • Kyle Reed

      it is.
      and if you think about it you can either become depressed or realize that there is some truth inside of it.
      I like to look at it a little different though, don’t like the word sell.

  • Michael

    It’s true man. What good is it to come up with something if you cannot convey it to others?

    • Michael

      Sorry, but I was reminded about when I sold cars. There was a guy who knew more about the vehicles than anyone, but he couldn’t communicate with people. he was the worst salesman out of anyone. Then you had guys like me, when asked things about the engine would say it’s shiny who could sell. Communication is key.

      • Kyle Reed

        totally agree.
        Which gives you an advantage over a lot of people because you have that ability to communicate.
        I feel bad for that guy that knew everything but couldn’t tell you what he knew. Its almost like that should be reversed and he should be the one making all the sales because of his knowledge. But it goes back to the video, its the why first not the what.

        • Michael

          exactly. Man, I really am enjoying what you are doing. It’s been making me think a lot.

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  • Katie

    LOVE this video…blogged about it a while back.

    this was my favorite part:
    “He [Dr. King] gave the I have a dream speech not the I have a plan speech…There are leaders & there are those who lead. Leaders hold a position of power or authority. But, those who lead inspire us. Whether they’re individuals or organizations we follow those who lead not because we have to but because we want to. We follow those who lead not for them but for ourselves. And it’s those who start with why that have the ability to inspire those around them.”