Ideas seem to be about as common as breathing.
Everyone has ideas, dreams, plans, and hopes. But few have follow through.
The only people in the world who can change things are those who can sell ideas.
That quote is from Lois Wyse. I have no clue who Lois is, but I think she is on to something. Could it be possible that the reason why our ideas just stay ideas is because we are so concerned with the what instead of the why? Want to know more? Check out this video from Simon Sinek.
More info on Starting With the Why go here
Does this change your perspective on how to talk about an idea?