In case you haven’t heard Gungor (formely know as the Michael Gungor Band) have taken over the christian blogosphere and the ears of all listeners that enjoy good music. Their new CD entitled Beautiful Things was released on February 16, 2010 and has quickly spread to everyone.
There is one thing that stands out to me the most about this CD and that is the rate at which it has gained momentum. The Michael Gungor band has been around for a little while. They have recorded 3 CD’s before their most recent work, and have made the circuit around the United States playing shows and conferences. Yet most people had never really heard of this band before. That was until they released their most recent work, and twitter and blogs got a hold of it all.
It is amazing how fast things spread. Ideas, videos, music, and books seem to have enough fire power to last for months. Their gasoline, well that is provided by bloggers and twitters such as myself and maybe even you. See we all like stuff that is good. Stuff that not only has a lot of hype but also delivers in content. I have learned a couple of things about momentum, and one thing that I continue to understand is that hype is not the only thing that is needed. I use to think that if we just hyped up church services enough people would come. Or if the event was big enough and it got the word out then people would want to come. What I have seen is that hype is overrated. It is hard to deliver and often leaves people very disappointed. But, when an idea, song, book, movie, thought, or picture has hype and is good, it is destined to take off.
I call this the power of good. Something that is good will stand on its own, put some hype and attention behind it and it can spread. Inside the power of good there needs to be hype but also something to be able to talk about. The lack of one of these important elements brings failure.
What is something that was really hyped and yet very good?