If Content is King then your face is the prince.
Doesn’t really have a catchy ring to it, but do not underestimate the value of people seeing your face. In a fast paced society, news happens every second of everyday. And for that news to remain relevant it has to fight hard to stay at the top. In the twitter world, information travels at the speed of a refresh and often has a shelf life of about 2 minutes.
So how does your content become King of the world? It has to have a face behind it.
Let’s talk a little bit more about twitter avatars: