Want more people to read your stuff?

Kyle Reed // @kylereed
The Verge is a popular website that covers all things tech.

It’s been around for a while and produces great content.
At least that was what I heard.

I am sure you have a place you go to read tech news.

There are so many options out there, you are bound to find something that suits your needs.

For the longest time, the Verge was not my site of choice.

That was until I started following them on snapchat.

The personal connection I made with their team was instant.
I felt like we were friends talking about the latest gadgets and trends.

After about two weeks of following them on snapchat I started following their twitter account. This is where they really got me.

Next thing I know, I am adding them in to my daily routine of sites I check.

All because they used snapchat to produce organic and original content.

You can do the same.

The verge used their human side to bring a connection before they pushed to content.

Often times we lead with our content first and hope people will click and read.

But why would they?

You don’t ask someone to marry you on the first date do you?

99% of us would answer this question with a NO.

Asking someone to marry you is a big question. You don’t ask this question until you have spent time with someone, learned about them, laughed with them, had adventures with them.

Having someone read your content is not like asking them to marry you. 

But it is asking someone to make a commitment.

You are asking someone to take time away from their day to read your content.

That’s a commitment.

Before you tweet, post, or email ask yourself what kind of connection have you made with your followers?

Here are some practical thoughts to help you brainstorm some ways to make a personal connection before asking for readers to click the link:
-Make a behind the scenes video series about who runs the brand or blog.
-Have a day a week devoted to showing people who you are with images, videos, and stories.
-Share you personal opinions about tech news, world news, or sports.
-Do a live broadcast with periscope or meerkat showing them your process of creation.
-Get a snapchat account and don’t talk about your content at all.

These are just a few things you can do to humanize yourself a bit more and use platforms to show your personality to lead people to your content.


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Kyle Reed

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I create websites, conversations, and ideas. Advocate for the 20 somethings. Looking to connect everyone to a mentor. Married to my best friend, Ginny. I like my coffee black and my dog Jack. I currently live in Nashville and work at Sony Music/Provident in Nashville