I still remember where I was sitting when I found out that P Diddy’s (then Puff Daddy) version of Come With Me was not an original. It was the summer of 1998 and I was in a deep conversation with a friend about who was better, Puff Daddy or Mase (I think Puff won). I know, deep stuff. As he started to counter ever argument with “not an original song” I was quickly surprised to find out that most of Puff Daddy’s career was a fake. He either sang a cover or did a collaboration on a track, but never anything original. That was the day that rap music died for me. The day that I found out Puff Daddy was a fraud.
We can learn something from Puff Daddy when it comes to blogging: the art of the collaboration.
I wouldn’t say that puffy is a great rapper (not even mediocre would probably describe him) but he does know what sells and what has potential. Because of this skill he has been able to do a lot of amazing things. The art of collaboration is all about figuring out ow your strengths can interact with others strengths.
The same can be said about blogging.
A blog is a community of people that center around a subject and add in thoughts, ideas, and reflections. When a blog losses its blogginess (ya thats a word) it losses the art of the collaboration. Because blogging is is not about you, it is about sharing. Sure the ideas come from your head and out to the people, but it is about doing what you do well and then collaborating with others in conversation and discussion.
A great blog is one that can cause you to think then act.