When Does Opinion Matter

Kyle Reed // @kylereed

Tuesday I was working on a video piece for my job.
Now to clarify, I do not edit video, my job is to stick to websites and design, but I found myself completely a video mashup of a message (seen herehttp://youtu.be/yZTQA4TRhSA) and found myself with 8 minutes of footage and needing to cut it down to 2:30 minutes of footage.

As I was dialoguing with our video editor about cutting the project down he said something interesting.

“The job of the editor is to be unemotionally about the footage, but emotionally attached to the story,”

I had never thought of it that way before. I was trying to cram all the footage into one story, instead of letting editing the story into the paramaters that were in front of me.

Read the rest over on @medium here

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Kyle Reed

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I create websites, conversations, and ideas. Advocate for the 20 somethings. Looking to connect everyone to a mentor. Married to my best friend, Ginny. I like my coffee black and my dog Jack. I currently live in Nashville and work at Sony Music/Provident in Nashville